Summing It Up

Website Call to Action on Your Contact Page

  

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Almost every website has a Contact Us page, and that page has a form on it for your visitor to complete and submit. (If you don't have a form on your contact page, you should definitely contact us!)

Should there be a call to action on your contact page?

Yes! Consider that your web visitor came to this page for one reason, and one reason only: to communicate with you! They are ready to engage with you for your products or services, or for customer support. We consider these bottom of the sales funnel prospects.

If just makes good marketing sense to offer these visitors something else of real value. . . like a 30-minute consultation, or a free analysis, or anyh of your bottom of the funnel offers that require you to talk with the prospect.

On our website, you'll find an offer for a free website and strategy assessment on our contact us page.

3 tips for a strong call to action

Here are some tips on creating a strong call to action:

1. Keep it Simple. People don't like to think too much, especially when surfing the web. The more confusing the call to action, the fewer people who will respond. Use fewer words. Make the offer clear. Don't have any conditions or special rules. Don't force people to click through to too many pages to complete the action. The harder it is to complete, the fewer people who will complete it.
   
   
2. Make it Obvious. Don't bury your call to action at the bottom of a page. Make it clear and upfront and obvious. Believe me, some portion of your website visitors are looking for a call to action. Just by making yours more obvious you can get more of the to find it an complete it.
   
   
3. Most important: Make it Valuable.You always want the offer (what you are giving people) to be appealing and valuable to your target audience. Provide them with useful, actionable information information. For example:

   Complimentary Website & Strategy Assessment

   Find out whether your website is optimized effectively enough to get found in search engines and social media. See where you rank against your competitors and industry benchmarks. Request your assessment now!

Remember, people who visit your contact page want to talk with you! Give then your best opportunity to do so, and gain a new client or customer!