Cognitive dissonance describes the ability of the human brain to hold contradictory beliefs simultaneously. A version of it seems to run through investing public at the moment. At once, financial assets are reviled while there is a frenzy to get in on the Facebook (ticker: FB) initial public offering. How can that be reconciled?
The easiest way is to refute the article of faith held by efficient-market theorists -- that investors are rational calculators of all relevant information and set prices accordingly, at all time and at all places. As years pass, I see less and less evidence of rationality among humans.
~ Barron's Online
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As of May 7, 2012, Google launched Hangouts On Air to Google+ users worldwide. So if you have something to say—as an aspiring artist, a global celebrity, an engaged franchisee, or a concerned citizen—you can now go live in front of a global audience. With just a few clicks, you’ll be able to:
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Twitter is a tool for "micro-blogging" or posting very short updates, comments or thoughts. In fact, each message is limited to 140 characters. Definitely "micro"!
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Our clients understand how much work is involved in publishing fresh, useful and interesting content on a regular basis. What should today's blog be about? What other pages should be linked from today's post? Where will the information for the content come from?
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Starting today, all businesses can use Facebook Offers. Update your Facebook Timeline with this free service that lets you create coupons that you can share to the news feed for customers to bring into your bricks-and-mortar store for redemption.
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I was a guest speaker at the Arizona ALFA/Arizona Senior Housing Institute annual conference yesterday, and the audience had a lot of questions about inbound marketing. But the very best question came from someone who shared a tale of woe about the unauthorized use of his business name.
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Posted by
Hava Hanna on Tue, May 01, 2012 @ 02:12 PM
Today I listened in on a webinar with Chris Luo head of global SMB marketing Facebook. This is Information will help you build an informative and successful small business page on Facebook.
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Several people have told me in the past few days that they don't use Google Plus. They say it looks like Facebook, but no one is there.
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A recent conversation on LinkedIn with college and university marketers from around the world yielded some important insights and ideas on how to engage prospective students on your school's social media platforms.
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JD Rucker posted a great article on Social Media Today about why local businesses should stop focusing on their custom Facebook business page.
Given that marketers are pulled in all directions for meetings, social media time, reading, planning, etc., it's imperative to make your time on Facebook count. Rucker argues that focusing on your business page, instead of providing personal attention to customers on Facebook, is a misunderstanding of how to leverage this social media platform.
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